Our sustainability values

Sustainability is not a trend—it’s a responsibility. We integrate economic, social, and environmental sustainability at every step.

Ethical & Social Responsibility

  • Fair Trade & WRAP-certified factories ensure fair wages & workers' rights

  • Regular supplier audits guarantee safe working conditions

  • Gender equality in leadership—empowering women in decision-making roles

  • Commitment to transparency—because trust is built on honesty

  • Community impact—we support social initiatives & give back

Eco-Conscious Materials

We work with certified sustainable fabrics, including:

  • GOTS-certified organic cotton

  • Organic linen & wool

  • Recycled cotton & fabrics

  • LENZING™ ECOVERO™, TENCEL™ Lyocell

Reducing Our Carbon Footprint

Fashion accounts for 4-8% of global carbon emissions—and could double by 2050. Our goal? Lower CO₂ emissions while growing sustainably. How do we do it?

Our Actions:

  • Partnering with renewable energy factories

  • Supporting eco-friendly packaging & circular economy practices

  • Prioritising low-impact dyes & water-saving techniques